How to Combat Click Fraud
The internet has gotten so much larger over the last couple of years, especially the pay per click advertising industry. This has brought about a lot of positive results in some areas, but in other areas such as pay per click, the outcome has not been as positive.
The term click fraud is pretty self-evident – it means to generate fraudulent clicks to a PPC account. Companies like Google have always been working on this issue, and there have been significant improvements too. However, in order to really prevent your account from click fraud, there are few things that you need to keep in mind – some of which are given below …
Do Your Homework: Research any network before you choose it. Do your homework and make sure that the network does enough to prevent click fraud before you make your final selection. For example, you should know if the network utilizes frequency caps for the purpose of eliminating duplicate clicks that come from the same IP address. This is so that your account will only be charged for the first click. Also ensure that the network is using the ABCe/IAB International Bots and Spiders list. Ensure it isn’t charging you for the clicks generated from these robots. Last but not the least, make sure you go through their terms and conditions to learn how seriously they take click fraud and how much they care about the quality of traffic that you will receive. For instance, find out if there if there are limitations against anyone who generates or encourages duplicate clicks. Also, see it they have restrictions on changing or removing ads that are placed on error pages.
Place Various Bid Prices for Content Oriented Websites: The price that you pay per click can be decreased by getting this done, which will greatly reduce the amount of financial risk. The way that your ads are placed cal always be restricted on certain content sites, which will restrict your exposure. But, why would anyone want the exposure of their ads to be reduced?
The reason for this is, you want your ad to be focused only on those content sites that are worth it and are of good quality. Having your ads shown on any and every site that is related to your keyword can bring about click fraud. Doing these so called little tasks will make a huge different in the amount of ROI that you will receive from your pay per click investment.
Get a Professional’s Help: If you are an advertiser who spends tons of money on PPC and are concerned about ROI, it would be smart to spend additional money and hire a pro. Getting a professional who will watch your account for click fraud and report to you will be a good investment and will help to eliminate click fraud at the same time. However, if you are still in the growing phrase and your campaign is not that much money yet, you can get someone cheaper to monitor your accounts. Outsourcing could also be an ideal choice, but you should not do it until you are confident in the person hired. Remember that money spent on pay per click campaign has to be made back with a profit. So do not forget to get a professional’s help when you make huge investments.
While it may sound complicated, it really isn’t hard to keep click fraud from happening. You can protect your PPC investment as long as you pay attention and take the appropriate steps when needed.
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