How Can I Write Ebay Auction Titles That Will Be Noticed By Buyers?
The title of an auction listing is usually the buyer’s first impression of a seller on Ebay. Auction titles are a seller’s first chance to really grab someone’s attention and entice them to click the link and learn more about the merchandise. The auction title needs to be good in order for it to bring more business. If it’s bad, it can get your auction ignored or even removed.
Take an honest look at your auction titles. Are they a little on the bland side, or do they inform readers about the item in exciting terms? There are some Ebay auction titles that are hard to tell what is being offered for sale because they are so full of gibberish. Wouldn’t it be a shame to lose business just because the auction titles were either too outlandish or too boring?
Do a search for completed auctions for items like the ones you sell. Look at the auction titles for inspiration. You will likely find that most of the high winners were well-written, and included specific item details. If your item is a brand name, then don’t forget to say so in the title. You can also mention in the title that it’s new and has never been worn or used. Details make the difference between buyers clicking on your item or someone else’s.
Don’t assume that all potential buyers will search for an item’s proper spelling. Typos can occur all the time. In order to reveal the most common misspellings of Ebay search terms, there are tools that you can use. You might want to drop one or two of these in your auction title, just in case.
Don’t forget to use alternate spellings. For instance, you might state that it has a 40 gig hard drive, a 40GB HD, a 40GB disk, and so on if you are selling a computer on Ebay. Try to think of terms that a buyer would actually search for, and use more than one of them.
How does one write a title so terrible that Ebay would actually remove the auction? By stuffing a title with dozens of keywords that will show up often in searches, but which have no relevance to the actual item. It is a bad idea to have keyword stuffing. Your account can even get suspended because of it.
Auction titles are the very first layer of marketing your goods on Ebay. You would need great titles to attract them in the first place even though your superior item quality and outstanding customer service will keep customers coming back for more.
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